Most importantly, after one month, Homescapes retains 14% of players. The top 25% retain about 30%.Īfter 7 days, 23% of Homescapes players remain. That’s good when we compare it to other casual games.Īccording to Benchmarks+, the top 2% of casual games retain about half of the players after day 1. Homescapes managed to retain 44% of players after the first day. Homescapes User Retentionĭay 1 retention for casual games is crucial. Interestingly, the majority of daily active users in the past year came from India, followed by Russia and the US. Homescapes now has between 5 and 7.5 million daily active users. Homescapes Daily Active Users (DAU)Īt the beginning of 2020, there was up to 13 million DAU. To find out how this game earned so much in revenue, read our Homescapes monetization analysis. Other highly profitable markets include Japan, China, Great Britain, Germany, Russia, Canada, France, and Australia.
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That rarely ever happens, especially for a casual game.Īs you might expect, the United States is the main driver of Homescapes’ revenue. The crazy thing is – Homescapes’ revenue has been increasing year over year. All-Time Homescapes Revenue by CountryĪs of now, Homescapes bagged almost $1.5 billion in revenue. In fact, at the beginning of 2021, downloads reached almost 15 million. What’s even more impressive is that downloads haven’t declined throughout the years this game has been out. That’s extraordinary – not many games have achieved this. All-Time Homescapes Downloads by CountryĪs of now, Homescapes has been downloaded more than 438 million times. Unless stated otherwise, the data in this article comes from an internal source. To show you just how successful this game is, I’ve pulled some KPI data. During that, players meet many interesting characters, mainly Austin, and stories about his childhood and relationship with his parents.ĭue to its simple gameplay and visual style, Homescapes belongs to the casual genre. In other words, players need to solve match-3 puzzles to earn the resources needed to renovate and decorate a home. About HomescapesĪt its core, Homescapes is a match-3 puzzle game with a story progression and home & décor meta layers. To answer that, I go deep into Homescapes’ advertising strategy and dissect its notorious ads.īut first, we need to understand what this game is about, who is playing it, and just how successful it is. Are misleading ads an effective way to advertise a mobile game?
I asked our upholstery man and he said he'd cover the whole chair with muslin first, which seems to have done the trick! Of of my fellow Sizzix DT members, the incredibly talented Amy Friend, suggested using lightweight fusible interfacing on the back of the fabric to make it more sturdy. One note - a lot of people mentioned that, since this fabric isn't upholstery weight, it's a bit lightweight for this application. He retied all the springs, made a new cushion, and replaced all the horsehair (yay!).
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On the plus side, it only cost me $30! Thankfully, we'd found the sweetest little old man who has done upholstery all his life and recovered the chair for a song. Let me tell you, this chair was a MESS! Horsehair stuffing that was falling out all over the was hideous. I also had never found any fabric that I'd really fallen in love with until Tim's came along. Since then, it had been sitting around, waiting until I could afford to have it recovered. Gorgeous, right? Eek! Even though it was a mess, when I spotted it at an estate sale years ago, I knew it had potential.
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