The main point of “The Story of Change” is in how change occurs, and the fact is it doesn’t just occur it is made to occur. Down with the false dichotomy! (OK, so it’s not the catchiest of slogans.) And most significantly, these are not in opposition to each other, they are complementary. Win #2 is the environment and win #3 (never mind the order) is us, in the form of bettered, happier lives. Rather, EcoOptimism looks more, well, optimistically and positively at the great win-win-win possibilities. You can find that in plenty of places elsewhere.
Though I’m sure there will be exceptions, in general we’re not concentrating here on the bad news and the guilt. But “The Story of Change,” the newer video by Leonard, provides an excuse for me to explain a bit more what some of the goals of EcoOptimism are about.Īctually, let’s start with what it’s not about. Upcoming posts will focus more on issues of consumerism and materialism. The “hedonic treadmill” illustrated in The Story of Stuff. And you may come out a different type of person, what the narrator Annie Leonard calls a citizen rather than a consumer. You may find it a bit simplistic or a bit overbearing, but you won’t find it overly complicated. In the realm of happy coincidences, “ The Story of Change,” the newest project from the folks who first brought us “ The Story of Stuff,” was released the day after we launched the EcoOptimism blog.įor those who haven’t watched “The Story of Stuff,” I heartily recommend the twenty minute explanation of how our consumerist world works.
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